Although the vision typically comes from leadership, the vision itself should focus on the success and strength of the organization. If this vision isn’t communicated clearly, the rest of the organization could be left to interpret and develop their own vision, which could end up being much different.
Introduction
In Part 1 of this series, I discussed how changing culture begins with understanding the true definition of culture, assessing your company’s existing culture, and creating a vision for what you want your company culture to be.
The part of culture that we see every day – processes, policies, and behaviors – is just the tip of the iceberg. These visible components can sometimes be changed and communicated relatively quickly.
The much larger part of culture that exists beneath the surface – values, beliefs, perceptions, aspirations, stories, and feelings – ultimately determines how things get done across the organization.
These much deeper, often hidden components of culture take time to understand. Getting people to move in the same direction with purpose and cohesiveness is an ongoing process. This is essential, however, to shaping and implementing a new culture.
The unfortunate reality is that about seven in 10 change initiatives fail due to negative employee attitudes and unproductive management behaviors. Employees don’t support the vision, while leadership fails to make a strong enough case for change, anticipate and deal with resistance, and involve employees who can increase the likelihood of success.
Change most often fails when there is no clear and compelling case for the change – as leaders, we must provide tangible examples and enough disconfirming data for employees to understand the reason for the change and to potentially get their buy-in. Without it, change is doomed from the start.
The key is to understand the roles both leaders and employees play in overcoming challenges and enable positive change.
How Leaders Drive Culture Change
Although the vision typically comes from leadership, the vision itself should focus on the success and strength of the organization. If this vision isn’t communicated clearly, the rest of the organization could be left to interpret and develop their own vision, which could end up being much different.
During my first five years as CEO of DPK Consulting, most of our people were conditioned by a culture of being told what to do. They always relied on someone else to tell them what button to push. These old habits are hard to break.
My vision for DPK focuses on why the button should be pushed. When you understand the reason behind something and what it enables us to accomplish as a company, nobody will have to tell you to push the button. The difference is a culture that promotes personal empowerment, professional growth, and continuous improvement operationally.
I knew I needed to lay out my vision, model the behaviors I wanted my team to adopt, and encourage the team to be a part of this vision.
Leadership must not only have a vision and work to implement that vision, but also constantly communicate the vision to get people to buy into it. You can never take your foot off the pedal. For the past five years, I’ve kept a sticky note on my desk that reminds me of my responsibilities as the leader and CEO of DPK:
- Build and maintain a cohesive leadership team
- Create organizational clarity
- Over-communicate organizational clarity
- Reinforce organizational clarity through human systems
When leadership provides clarity, the deeper, unseen parts of the company culture mentioned previously become more visible. Cohesiveness across the organization starts to build, and the vision you’re trying to build comes into focus.
How Employees Impact Cultural Change and Why They Resist
A few years ago, we launched a swag initiative. We gave out branded DPK shirts and promotional items to the entire team every quarter. One of the reasons for this initiative was to see how excited and proud people were to be part of DPK.
To be clear, I’m not saying the success of culture change is measured by how many people show off their company swag. The larger point is that everyone must believe in the vision. Everyone must care about the company. They should be enthusiastic about doing the best possible work. They need to support and care about each other and our customers.
At DPK, we have many different players involved with each project, from managers and coordinators to draftsmen and field personnel. They’re rarely in the same room, but when everyone is on the same page with regards to both day-to-day tasks and the big picture vision, you build accountability, enable better decision making, and create a more cohesive operation.
Unfortunately, some people will resist change. They might feel it’s unnecessary. They could be afraid change will make their job harder. They often fear the change or do not see the reason for it. They might have different beliefs and values. Regardless of the reason, resistance to change will typically lower the ceiling for success for both the individual and the organization.
The fact is that some employees positively impact cultural change by leaving. Those who don’t support the culture and leave the company are no longer obstacles to progress. It’s best for both sides. Those who believe in the culture and vision will stay and work together as a team.
At DPK, changing the culture at all levels of the organization has taken years. We’ve faced our share of obstacles but persevered and ended up in a much better place. In Part 3 of this series on navigating culture change, I’ll discuss the steps involved in changing organizational culture and building a high-performance team that supports the culture.